If you’re unfamiliar with the Swedish market, it can be tricky to know which cities to establish in and in what order, which can be crucial to your positioning. You’ve probably heard that Nytorget is “hip”, but this kind exposure is obviously not right for every brand. A central location on the map can also mean an empty backstreet behind a cluster of nightclubs.
The Food and Beverage sector has long been one of our foremost areas of expertise, as well as a genuine passion. Restaurants and cafés not only shape the social-urban landscape, they’re also a central element in most people’s idea of the concept of quality of life – they are our public living rooms. But establishment processes hold certain challenges that are not as common in other contexts.
This thing about creating a leading edge city – how does one go about it? How does one transform a city district, a neighbourhood or a new shopping centre into an area that people want to visit? An area that not only gives the impression of being “the new black” but also reflects life and pulse, and can sustain these in the long run?